Read FastCompany - Why every founder's first hire should be a product marketer The first sentence is the key point: "As an early stage tech founder, you have one goal: Show product-market fit (PMF) as fast as possible. That’s it." Exactly right! Without PMF, every dollar you spend on development, marketing, and sales is wasted. And everyone's time is wasted. Why? Because until you can prove PMF, you don't know what sells . . .you are trusting your gut . . .and the odds are that you are wrong. Which is why you need to hire and listen to a Product Marketer: "As a seed-stage founder, you need to surround yourself with leaders unafraid to question everything. PMMs are no exception. They’re highly critical people by nature; they see the bigger picture and question assumptions. Because product marketers can readily distinguish a viable reality from a lofty aspiration, they’re not “yes people.” And your startup is better for it." Read the full article here: ht
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