How can CFOs encourage innovation by Chief Product Officers (CPOs), Product Managers, and other innovators?
How can CFOs encourage innovation by Chief Product Officers (CPOs), Product Managers, and other innovators? McKinsey observes that CFOs continue to have an innovation problem—or, rather, teams in their organizations think they do. Research shows that many product managers, business unit leaders, and CEOs view the CFO and the finance team as obstacles, not allies, to the innovation process. At the same time, innovation is understood to be necessary to drive revenue growth and maintain competitiveness. That perception isn’t the reality, of course—but it’s easy to see why it exists. Here’s an article on some of the actions CFOs can take to be innovation allies and champions: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/how-can-cfos-rebrand-themselves-as-innovation-allies #CFO #CPO #CEO #innovation #growth #creativity